Internationale Dienstleistungen (International Services)

The course "Internationale Dienstleistungen" deals with economic aspects of the internationalization of services. The range of topics covered is broad. It reaches from macroeconomic and policy questions to aspects of managing services, both from a strategic and operative perspective.   

Brief Contents

1.      Introduction

2.      Service Liberalizations

3.      International Service Strategies

4.      Operating the International Service Firm

5.      Case Studies

6.      Conclusions

Chapter 1      

            Introduction

1.1       Topics in International Services

1.2       Measuring Trade in Services

1.3       Basic Economics of Trade in Services

1.4       Types of International Services

References Chapter 1

Clark, T. et al. (1996) „Toward a Theory of International Services. Marketing Intangibles in a World of Nations“, in: Journal of International Marketing, 4 (2), 9-28.

Copeland, B. , Mattoo, A. (2008) „The Basic Economics of Service Trade“, in A. Mattoo et al. (eds), Handbook of International Trade in Services, Oxford: OUP, 84 -129.

Dunning, J. (1989) „Multinational Enterprises and the Growth of Services: Some Conceptual and Theoretical Issues”, The Service Industries Journal, 9(1), 5-39.

Lamy, P. (2009) „Trade in services and global economic recovery”, Speech at the Global Services Summit - Washington  14. October 2009, http://www.wto.org/english/news_e/sppl_e/sppl138_e.htm

Sampson, G.P., Snape, R.H. (1985) „Identifying the Issues in Trade in Services“, in: The World Economy, 8 (8), 24-31.

Vandermerwe, S., Chadwick, M. (1989) „The Internationalisation of Services“, in: Service Industries Journal, 9 (1), 1989, 79-93.

WTO (2008) Measuring Trade in Services Module, http://www.wto.org/english/res_e/statis_e/services_training_module_e.htm